1. Either from paid advertising, either AdSense or private ad sales, or
2. As a marketing and promotion tool.
A web directory tends to reach rather quickly PR4 – PR5, and cumulated with, let’s say, 1000-2000 links, you’ve got a pretty powerful thing in your hands.
Want to promote a new site? Put a banner on the web directory. Not to mention that you have a large email database, which you can use NOT FOR SPAMMING, but for occasional announcements.
Eventually, you can turn your web directory into a portal, add new features, create a rock-solid internal search engine, and I’m sure that a lot of clients will wish to place their banners over.
Oh, yes, if you don’t want to bother too much, you can just place an AdSense unit above your Submit button and on the front page, and you’ll surely have some passive income.
]]>