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Amazing behaviour of the dolphins. Just amazing. Offtopic.
Professionals know that a brand reaches its audience through many channels, and consistency of expression plays a major role in its effectiveness. From brochures and web sites to annual reports and magazines, comprehensive guidelines ensure seamless brand communications. Here are examples of the identity building blocks and applications guidelines of a typical program.
Newspond looks like Digg, but it’s not Digg. It’s an AJAX’ed “self-sufficient news engine”. Newspond uses an AI brain to discover and sort news as it surfaces all across the internet. And unlike other news aggregators, it doesn’t just relate news stories. It reasons, using every possible piece of data about what people are doing with a story. How strong...
Smashing Magazine reissued another article revealing 45 more excellent blog designs. That is, indeed, a great source of inspiration.
1. Expansion The power of a brand is inversely proportional to its scope 2. Contraction A brand becomes stronger when you narrow its focus 3. Publicity The birth of a brand is achieved with publicity, not advertising 4. Advertising Once born, a brand needs advertising to stay healthy 5. The Word A brand should strive to own a word in...